Regardless of what changes with open rates, the importance of email personalization and the need to report on performance doesn't go away. According to Liveclicker and the Relevancy Group, organizations that use personalization techniques generate 17% more revenue from their email campaigns. To make sure you don't lose the 1:1 relationships you've built with your email subscribers, optimize your email preference center and start tracking deeper engagement metrics outside of open rate. email metrics matrix Click-through rate, forwards, and impressions are great engagement metrics, in addition to conversion rate.
Use this data as a baseline along with explicit preferences to build customer profiles today and inform any machine learning or artificial intelligence (AI) tools you use for personalization. It's also a good idea to use the time between now and September to E-Commerce Photo Editing Service focus on list hygiene and sender reputation, while you can still use opens as an indicator of a deliverability issue. . And, when it comes to measuring performance, it will be essential to set clear goals and know how you will measure them for each campaign. This will help you update the executive report templates you currently use to suppress open rate while demonstrating the value of the email program. 5.
Communicate with your followers According to a study by Salesforce, only 27% of consumers fully understand how companies use their personal information and 86% want more transparency. While you can't control how consumers react to Apple's Message Privacy Protection, being open about your privacy practices is important to your relationship with your subscribers. This particular situation presents an opportunity for your brand to build on the trust you've built, or build trust if you haven't. Share how you use email tracking data in your programs, whether for personalization, segmentation,