Some time ago, the online education brand "Apefudao" has bulk sms service become the world's most valuable online education unicorn company. Let's look at a product map: Therefore, the product attributes of the early ape series products have always been based on the nature of tools; they developed from the tool-type stage - online tutoring - product matrix (self-operated platform for in-class tutoring for young children and K12). In the early market, due to the rise of the mobile Internet, traffic and large-scale business have preceded service business in recent years, and bulk sms service selling question banks using traffic effects has become a profit model for many platforms. Apefudao’s traffic-based business model: provide free question banks and provide users with instrumental and convenient services.
Through the tool advantages of Little Ape Search bulk sms service Question and Ape Question Library, it can quickly accumulate passenger flow. Tool drainage + monetization of educational products is a good combination of the underlying logic of Yuanfudao's operation. Today, it seems that the marketing route of ape series products coincides with the gameplay of private domain traffic. "Through the use of high-frequency tools, we can drive low-frequency bulk sms service course purchases." The core value of private domain traffic: high-frequency, close and repeated contact with customers; thus improving the course repurchase rate of education and training institutions. At the user level of attracting users, Xiaoyuansouti and Yuantiku are both good tool-type APPs of the Ape series (more than 50 million users have used Xiaoyuansouti in less than a year), and tool-type
APPs are the main traffic levers , (through this fulcrum to leverage the traffic) push the information of the ape tutoring course to the users on the tool bulk sms service APP, thereby driving the traffic of other ape series products; so that the traffic can form a closed loop within its own product. Most education and training institutions do not need to create an APP to accumulate user traffic in order to reach customers with high frequency, close range, and repetition. The private domain traffic model of ordinary education and training institutions may not be as big as it can be. First, do some basic models: a community or personal account, the value is also large enough. The bulk sms service point is clarity: what are the value points we can deliver? Then use the community or personal account as a fulcrum, and push through WeChat information to pull/leverage traffic and increase course sales.