Just like a salesman who has just entered the business, what should he do if he has no customer resources? To expand customers, go to the field, sweep the streets, and email list go back to summarize after sweeping the streets. Where are the customers, and is there a place to concentrate?
(2) User research
This step is actually a commonplace, user portrait and user demand research, combined with the strategic defense line of our product business model, the services provided to customers, initially establish a general user portrait, summarize and classify some common characteristics of users, and then Continuous improvement in research. The research methods I use here are as follows:
â‘ Interview
The most commonly used is to communicate with customers and business stakeholders. Generally, there are two scenarios. One is mainly as a listener, listening to them to talk about the situation and opinions of the industry. This kind of general understanding of the industry is not enough, and it has not yet been established. When framing the interview; another has a direction in mind, pre-set some questions, verify or supplement your ideas.
There is no need to talk to too many people in the interview, just 3-5 typical customers. If the target of your interview is not achieved by 5 people, no matter how many people, it will be the
After business positioning, demand analysis, and user research, we can basically know why the product we want to provide is what kind of service and what characteristics these people have. The extended demand is also relatively clear. Before the demand is implemented, the management of the demand determines the quality of the product.
(1) Establish a demand pool
The first step of demand management is to establish a demand pool suitable for the project. If there is only one product manager in the product line, excel can meet the demand. If you are the product director, you need to manage the team's demand pool. You can use some tools. Tapd, jira, etc., or online documents, excel+svn/git, are all possible.