Visit our Marketing Nerds Archive to listen to other Marketing Nerds podcasts! On this week's episode of Marketing Nerds, I'm joined by Marcus Tandler, one of the most accomplished SEOs I know and also co-founder of OnPage.org, a leading technical SEO tool. We talk about how Marcus got into SEO, share some fun stories, then dive into what TF*IDF is, how to use it, and why it's so important in SEO today. marcus-tandler-tdp-onpage-org-karlscore (1) Here are some transcribed excerpts from our discussion, but be sure to listen to the podcast to hear it all:
Advertising Continue reading below What is OnPage.org? OnPage.org is website quality management software and also, at present, the leading technical SEO software. We have approximately 180,000 users worldwide using our. We have remove background from image particular success here in Germany, and in fact we just started internationalizing our software a few months ago. Here in Germany, more than 50% of the top 100 websites in Germany use our software. It's really a question of technical SEO. Basically, robot-based software. We can crawl very deep. What are the key elements of on-page optimization? There are so many things that it's not about individual things.
It really is like being a 100% perfect website. It is no longer a technical approach, as it was then. It's really about having a perfect website. It should be crawlable so that everyone can easily access the page. You must have good content. It should be fast and fast loading, so not just a fast server, but also optimized from all angles for speed optimization, and also it should be compatible with all devices so that it is the same user experience on all desktop, mobile and tablet devices. Advertising Continue reading below There are so many angles that come into play, it's really about creating a 100% perfect website. That's what OnPage.org is all about, and that's what OnPage.org helps you with, and as I said, over 180,000 users currently trust the innovation of our software.