Social media platforms have become one of the email list best places to find quality affiliates, but how exactly do you leverage them to expand your affiliate program? If you already have a working affiliate program, you may have more work to do than you think; most people who are savvy enough to be affiliates in the first place probably have their own social media accounts and are probably regular users as well. But don't overlook your own social media presence, as this can be one of the best ways to expand your reach and attract new affiliates! In this article, we break it all down to help you grow your affiliate program using social media. Why are social networks important? When it comes to maintaining a healthy affiliate program, your authority matters . Why should affiliates want to sign up? And why should their customers want to buy from you? If your online presence (read: social media presence ) is strong, it communicates competence, quality and relevance – and that not only inspires customer trust; it also email list attracts followers. The thing with the followers building a social media following might seem silly if you're not aware of the benefits. But it's not just for fitness gurus, travel bloggers and lifestyle influencers; a strong social media following can do wonders for all aspects of your business – affiliate marketing included! Assuming they're following you because they're email list interested in what you post, social media followers can actually make good affiliates, at least because they're pre-qualified to be a good match for your program. Of affiliation. Likes, comments, and general engagement can give you insight into demographics and who to target, and all major social platforms offer analytics data you can use to your advantage. Your followers are also likely to have their own followers, which you can usually access on instagram and twitter, for example.