Jul 31, 2022
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As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.” The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary goals. In this guide, you’ll learn how to set the right SEO goals using the SEO goal pyramid. What SEO goals are Why SEO goals are important How to set SEO goals 3 SEO goal examples What are SEO goals? SEO goals are specific and measurable objectives that you aim to achieve over a period of time. Each goal should contribute to the purpose of SEO: reach more prospective users through organic search and turn them into customers. Why are SEO goals important? SEO goals are important because they bring focus and clarity to your strategy by providing a clear target. If you don’t have SEO goals, you’re shooting in the dark. That’s never a good idea because you’re unlikely to achieve something unless you aim for it. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. How to set SEO goals Marketers often make the mistake of setting arbitrary SEO goals like “get more traffic.” The main issue with this type of goal is that it completely disregards the what and the how. What are you going to do to make it happen? How are you going to get there? To help solve this problem, we created the SEO goal pyramid: Here’s how to use it: Create an outcome goal. This is the thing you want to achieve and the timeframe you want to achieve it in. Think of it as the tournament you’re trying to win. Break the outcome goal down into performance goals. These are smaller goals that each contribute towards the outcome. Think of these as the individual matches in the tournament. Break performance goals into process goals. These are even smaller goals that are 100% within your control. Continuing with the soccer analogy, this is who you’re going to play and where you’re going to play them. The idea is to break things down into stepping stones to make your overall goal more achievable. As you complete process goals, you’re well-positioned to meet your performance goals. As you complete your performance goals, you’re likely to achieve your outcome goal. Let’s take a closer look at what each step entails and create our first framework.