Objectives-of-a-marketing-plan Do you know how to start your marketing plan and set the main objectives? Objectives are a key part of a marketing plan , but that does not mean that they are the first thing to define. And it is that for them to be realistic, we first Jewelry Retouching have to be well informed about what the environment of our brand is like and what we can aspire to. Therefore, before defining the objectives of our marketing plan, we must study: The current situation of the company , including both internal and external factors. The external ones are the general situation, the characteristics of the sector and the market. Internal refers to our own company, for example, the staff and resources that we have. The competitive situation . That is, what are the main brands that compete with ours and what is their situation in the market: budget and volume of business they manage, price of their products or services, sales process, customer acquisition... The general objectives of our business . For a company to come to fruition, all departments must row in the same direction. Therefore, the marketing plan must respond to the general goals of the company. And of course, keep in mind that different objectives can be compatible or even complement each other. Pack with templates to create an effective Marketing Plan NEREA BOADA She has a degree in Economics and Law from Pompeu Fabra University. She is specialized in comprehensive online marketing actions for lead generation and in the planning of e-mail marketing, Mobile Marketing, Content Advertising and Social Media campaigns. Nerea holds a degree in Economics and Law from Pompeu Fabra University. She specializes in comprehensive online marketing actions for lead generation and in planning e-mail marketing, Mobile Marketing, Content Advertising and Social Media campaigns. Sign up to our newsletter NAME SURNAMES E-MAIL I have read and accept the Privacy